{"id":33912,"date":"2026-09-14T23:47:40","date_gmt":"2026-09-14T23:47:40","guid":{"rendered":"https:\/\/yoobic.com\/responsables-de-la-communication\/"},"modified":"2026-10-20T14:48:41","modified_gmt":"2026-10-20T14:48:41","slug":"communication-interne","status":"publish","type":"page","link":"https:\/\/yoobic.com\/fr\/fonctions\/communication-interne\/","title":{"rendered":"\u00c9quipes communication interne"},"content":{"rendered":"\r\n<section class=\"hero-banner hero-banner-left pb-0-bottom \" style=\"background-color:#3fe0c5\"> \r\n    <div id=\"video-cards-block_bcf556649df2e4cf7cc5fb9f76c59150\" class=\"video-cards\" >\r\n                <div class=\"container\">\r\n                <div class=\"hero-video-row\">\r\n                    <div class=\"hero_video_wrap\"> \r\n                        <div class=\"hero_video_content\">\r\n                            <h1 style=\"color:#010E3A\" class=\"yb-heading h1_heading\">Faites passer chaque message<\/h1><p class=\"yb-heading p_large_light\">Mobilisez votre communaut\u00e9 terrain et connectez les \u00e9quipes sur tous vos sites, depuis un seul endroit.<\/p>                        <\/div>\r\n                        <div class=\"hero_video_button_wrap\">   \r\n                                                            <div class=\"custom-btn-group\"><a href=\"https:\/\/yoobic.com\/fr\/demo\/\" class=\"btn btn--default btn-primary  \">Demander une d\u00e9mo<\/a><a href=\"https:\/\/yoobic.com\/fr\/visite-guidee\/\" class=\"btn btn--default btn-secondary icon-after  \">Explorer la plateforme<\/a><\/div>                                                        <\/div>\r\n                        <div class=\"video-container-outer inline_form layout\">\r\n                                                                \r\n                                 \r\n                                                    <\/div>\r\n                        \r\n                    <\/div>\r\n                    <div class=\"banner-wrap\" style=\"background-color:#3fe0c5\">                        \r\n                        <div class=\"video-container-outer\">\r\n                                                                                                <div class=\"video-wrapper\">\r\n                                                                                    <div class=\"video-container mobile\">\r\n                                                                                                <div class=\"image-mobile\">\r\n                                                    <img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/Frame-1160445461-1.png\" alt=\"\">\r\n                                                <\/div>\r\n                                                                                            <\/div>\r\n                                                                                <div class=\"video-container desktop\" style=\"position: relative; cursor: pointer;\">\r\n                                                                           \r\n                                                                                                <img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/Frame-1160445461-1.png\" alt=\"internal communication leaders\">\r\n                                                                                                                                    <\/div>\r\n\r\n                                                                            <\/div>\r\n                                \r\n                                                    <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n    <\/div>\r\n<\/section>\r\n<script src=\"https:\/\/unpkg.com\/@rive-app\/canvas@2.30.2\" integrity=\"sha384-xaY98Z89JSla9Lzqkq1RHYDuzXZjhsTK2lsnJLjNL1jPGKm6n0eipQ0niIBlC9z8\" crossorigin=\"anonymous\"><\/script>\r\n<script>\r\n function updateCardStyles() {\r\n  const isMobile = window.innerWidth < 991; \/\/ breakpoint\r\n  document.querySelectorAll('.card').forEach(el => {\r\n    el.setAttribute('style', isMobile ? el.dataset.mobStyle : el.dataset.desktopStyle);\r\n  });\r\n}\r\n\r\n\/\/ Run on page load\r\nupdateCardStyles();\r\n\r\n\/\/ Run whenever window is resized\r\nwindow.addEventListener('resize', updateCardStyles);\r\n\r\n\/\/ function getRandomOffset(range) {\r\n\/\/     return Math.floor(Math.random() * (range * 2 + 1)) - range;\r\n\/\/ }\r\n\r\n\/\/ document.querySelectorAll(\".video-wrapper\").forEach((wrapper) => {\r\n\/\/     const video = wrapper.querySelector(\"video\");\r\n\r\n\/\/     wrapper.addEventListener(\"mouseenter\", () => {\r\n\/\/         video.play();\r\n\r\n\/\/         document.querySelectorAll(\".video-wrapper\").forEach((w) => {\r\n\/\/             w.classList.remove(\"active\");\r\n\/\/             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rive.Rive({\r\n\/\/             src: canvas.dataset.rivSrc,\r\n\/\/             canvas: canvas,\r\n\/\/             stateMachines: [canvas.dataset.stateMachine],\r\n\/\/             autoplay: true,\r\n\/\/             devicePixelRatio: dpr,\r\n\/\/             onLoad: () => {\r\n\/\/                 const inputs = riveInstance.stateMachineInputs(canvas.dataset.stateMachine);\r\n\/\/                 const input = inputs.find(i => i.name === canvas.dataset.inputName);\r\n\r\n\/\/                 if (input) {\r\n\/\/                     canvas.addEventListener('mouseenter', () => input.value = true);\r\n\/\/                     canvas.addEventListener('mouseleave', () => input.value = false);\r\n\/\/                 }\r\n\/\/             }\r\n\/\/         });\r\n\/\/     }\r\n\r\n\/\/     document.querySelectorAll('canvas[id^=\"riveCanvas\"]').forEach(setupRiveAnimation);\r\n\/\/ };\r\n<\/script>\r\n\r\n\n\n<section class=\"yoobic-counter-col-section font_source_sans\">\r\n    <div class=\"container\">\r\n        <div class=\"bg-wrapper\" style=\"background-color:#010e3a\">\r\n                            <div class=\"yoobic-features-grid yoobic-columns-4\">\r\n                                                <div class=\"yoobic-feature-item\">\r\n                            <p style=\"color:#ffffff\" class=\"yb-heading p_apply_h2\">5x<\/p><p class=\"yb-heading p_medium_semibold\">Hausse des taux de r\u00e9ponse des \u00e9quipes terrain chez DFS Group<\/p>                        <\/div>\r\n                                                <div class=\"yoobic-feature-item\">\r\n                            <p style=\"color:#ffffff\" class=\"yb-heading p_apply_h2\">94%<\/p><p class=\"yb-heading p_medium_semibold\">Engagement des \u00e9quipes retail chez DFS Group<\/p>                        <\/div>\r\n                                                <div class=\"yoobic-feature-item\">\r\n                            <p style=\"color:#ffffff\" class=\"yb-heading p_apply_h2\">35 %\u219267 %<\/p><p class=\"yb-heading p_medium_semibold\">Engagement global en quelques semaines apr\u00e8s le lancement chez DFS Group<\/p>                        <\/div>\r\n                                                <div class=\"yoobic-feature-item\">\r\n                            <p style=\"color:#ffffff\" class=\"yb-heading p_apply_h2\">200+<\/p><p class=\"yb-heading p_medium_semibold\">Outils et sources de contenu consolid\u00e9s chez DFS Group<\/p>                        <\/div>\r\n                                        <\/div>\r\n             \r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<section class=\"two-col-features-section is-style-wide \">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"left-content\">\r\n                <h2 style=\"color:#010e3a\" class=\"yb-heading h2_heading\">La surcharge de communication interne complique l\u2019information et la connexion des \u00e9quipes terrain<\/h2><p class=\"yb-heading p_large_light\">Quand le contenu est difficile \u00e0 cr\u00e9er, que la communication est publi\u00e9e en silos et que les employ\u00e9s n\u2019ont aucun espace pour participer, les messages importants se perdent.<\/p>            <\/div>\r\n\r\n            <div class=\"cards-grid\">\r\n\r\n                                    \r\n                        \r\n                            <div class=\"card\">\r\n                            <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(235, 254, 251, 1) 0%, rgba(63, 224, 197, 1) 100%); width:40px; height:40px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/messages-1.svg\" alt=\"Icon Image\"><\/div>                            <h4 style=\"color:#010e3a\" class=\"yb-heading h4_heading\">Messages concurrents<\/h4>                            <p class=\"yb-heading p_default_light\">Les \u00e9quipes corporate, r\u00e9gionales et locales publient de fa\u00e7on ind\u00e9pendante, ce qui cr\u00e9e des doublons, des contradictions et des pics de communication.\r\n<\/p>\r\n                            <\/div>\r\n\r\n                    \r\n                        \r\n                            <div class=\"card\">\r\n                            <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(254, 247, 245, 1) 0%, rgba(252, 222, 214, 1) 100%); width:40px; height:40px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/time_waisting.svg\" alt=\"Icon Image\"><\/div>                            <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Goulots d\u2019\u00e9tranglement du contenu<\/h4>                            <p class=\"yb-heading p_default_light\">Cr\u00e9er, traduire et adapter du contenu pour diff\u00e9rents formats et publics prend trop de temps.\r\n<\/p>\r\n                            <\/div>\r\n\r\n                    \r\n                        \r\n                            <div class=\"card\">\r\n                            <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(162, 205, 249, 1) 0%, rgba(33, 78, 207, 1) 100%); width:40px; height:40px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/disconnected.svg\" alt=\"Icon Image\"><\/div>                            <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">\u00c9quipes d\u00e9connect\u00e9es<\/h4>                            <p class=\"yb-heading p_default_light\">La communication \u00e0 sens unique laisse peu d\u2019occasions aux \u00e9quipes terrain de contribuer, de partager des id\u00e9es ou de se sentir partie prenante de l\u2019organisation.\r\n<\/p>\r\n                            <\/div>\r\n\r\n                    \r\n                        \r\n                            <div class=\"card\">\r\n                            <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(241, 248, 254, 1) 0%, rgba(162, 205, 249, 1) 100%); width:40px; height:40px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/limited_vis.svg\" alt=\"Icon Image\"><\/div>                            <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Insights superficiels<\/h4>                            <p class=\"yb-heading p_default_light\">Les vues et les r\u00e9actions indiquent si le contenu a \u00e9t\u00e9 vu, mais pas si les employ\u00e9s l\u2019ont compris ou sont pass\u00e9s \u00e0 l\u2019action.<\/p>\r\n                            <\/div>\r\n\r\n                                    \r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n\n<h2 class=\"wp-block-heading has-text-align-center alignwide\">D\u2019une meilleure communication \u00e0 une performance terrain renforc\u00e9e<\/h2>\n\n\n\r\n<section class=\"acc-block \" style=\"background-color: #ffffff\">\r\n    <div class=\"container\">\r\n        \r\n    <div class=\"acc-container\">\r\n                    <div class=\"acc-left\">\r\n                <div class=\"acc-left-container\">\r\n                                            <div class=\"acc-item active\" >\r\n                            <div class=\"accordion\" id=\"acc-data_0\">\r\n                               <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Cr\u00e9ez du contenu qui capte l\u2019attention<\/h4>                            <\/div>\r\n                            <div class=\"panel\">\r\n                              <p class=\"yb-heading none\">Utilisez l\u2019IA g\u00e9n\u00e9rative pour r\u00e9diger et affiner vos textes, mettre en forme le contenu et g\u00e9n\u00e9rer des sous-titres vid\u00e9o. Donnez vie \u00e0 vos messages avec des images, des vid\u00e9os, de l\u2019audio, des documents, des sondages, des GIF et des formats interactifs, sans ralentir la production. \r\n<\/p>                                                                                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"acc-item \" >\r\n                            <div class=\"accordion\" id=\"acc-data_1\">\r\n                               <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Donnez \u00e0 chaque \u00e9quipe les informations pertinentes<\/h4>                            <\/div>\r\n                            <div class=\"panel\">\r\n                              <p class=\"yb-heading none\">Planifiez les communications corporate, r\u00e9gionales et locales via un calendrier \u00e9ditorial partag\u00e9. Ciblez le contenu par r\u00f4le, site, r\u00e9gion ou marque afin que les employ\u00e9s voient rapidement ce qui compte pour eux. Les autorisations, les workflows d\u2019approbation et les contr\u00f4les d\u2019audience laissent aux \u00e9quipes locales la libert\u00e9 de communiquer tout en garantissant la coh\u00e9rence \u00e0 l\u2019\u00e9chelle de l\u2019entreprise.  \r\n<\/p>                                                                                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"acc-item \" >\r\n                            <div class=\"accordion\" id=\"acc-data_2\">\r\n                               <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Cr\u00e9ez une communaut\u00e9 que l\u2019on a envie de rejoindre<\/h4>                            <\/div>\r\n                            <div class=\"panel\">\r\n                              <p class=\"yb-heading none\">Offrez aux \u00e9quipes terrain des espaces d\u00e9di\u00e9s pour partager des id\u00e9es, poser des questions, c\u00e9l\u00e9brer les r\u00e9ussites et apprendre de leurs pairs. Cr\u00e9ez des communaut\u00e9s autour des sites, des r\u00f4les, des centres d\u2019int\u00e9r\u00eat ou des priorit\u00e9s business. Des r\u00e8gles de participation configurables et une mod\u00e9ration IA du texte et des images aident \u00e0 garder des \u00e9changes pertinents, inclusifs et s\u00fbrs.  \r\n\r\n<\/p>                                                                                            <\/div>\r\n                        <\/div>\r\n                                            <div class=\"acc-item \" >\r\n                            <div class=\"accordion\" id=\"acc-data_3\">\r\n                               <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Comprenez ce qui stimule l\u2019engagement et l\u2019action<\/h4>                            <\/div>\r\n                            <div class=\"panel\">\r\n                              <p class=\"yb-heading none\">Suivez les vues, la lecture, les accus\u00e9s de lecture, les r\u00e9actions, les commentaires et la p\u00e9n\u00e9tration d\u2019audience. Identifiez quand les diff\u00e9rents publics sont les plus susceptibles de s\u2019engager, puis utilisez ces insights pour am\u00e9liorer le contenu, le ciblage et le timing. <\/p>                                                                                            <\/div>\r\n                        <\/div>\r\n                                    <\/div> \r\n                            <\/div>\r\n             <div class=\"acc-right\" >\r\n                                \r\n                                    <div class=\"acc-image active acc-data_0\" data-color=\"#ebfefb;\" >\r\n                        <img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/Create-content-that-captures-attention.png\" alt=\"Create content that captures attention\">\r\n                    <\/div>\r\n                                                \r\n                                    <div class=\"acc-image  acc-data_1\" data-color=\"#ebfefb;\" >\r\n                        <img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/Give-every-team-relevant-information.png\" alt=\"Give every team relevant information\">\r\n                    <\/div>\r\n                                                \r\n                                    <div class=\"acc-image  acc-data_2\" data-color=\"#ebfefb;\" >\r\n                        <img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/Build-a-community-people-want-to-join-1.png\" alt=\"Build a community people want to join\">\r\n                    <\/div>\r\n                                                \r\n                                    <div class=\"acc-image  acc-data_3\" data-color=\"#ebfefb;\" >\r\n                        <img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/Understand-what-drives-engagement-and-action.png\" alt=\"Understand what drives engagement and action\">\r\n                    <\/div>\r\n                                            <\/div>\r\n                        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<style>\r\n    .acc-right {\r\n        background-color : #ebfefb;\r\n    }\r\n    <\/style>\n\n\r\n<style>\r\n        .ai-merchandising-section .feature-card:before {\r\n        background: linear-gradient(270deg, rgba(252, 222, 214, 1) 15.04%, rgba(242, 103, 74, 1) 100.3%);\r\n    }\r\n    <\/style> \r\n\r\n<section class=\"here ai-merchandising-section layout_default \" style=\"background-color: #020f3a\">\r\n    <div class=\"container\">\r\n        <div class=\"content-wrapper\">\r\n            <h2 style=\"color:#ffffff\" class=\"yb-heading h2_heading\">Pourquoi les responsables de la communication choisissent YOOBIC<\/h2><p class=\"yb-heading p_large_light_white\">Une communication qui renforce la connexion, la participation et la performance.\r\n<\/p>\r\n                            <div class=\"card-grid\">\r\n                                                                                                <div class=\"feature-card\">\r\n                                <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(242, 103, 74, 1) 0%, rgba(242, 103, 74, 1) 100%); width:50px; height:50px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/Location.svg\" alt=\"Icon Image\"><\/div>                                                                <h5 style=\"color:#010e3a\" class=\"yb-heading h5_heading\">Mobilisez chaque site<\/h5>                                <p class=\"yb-heading p_default_light\">Touchez les \u00e9quipes terrain gr\u00e2ce \u00e0 une exp\u00e9rience simple, mobile-first, pens\u00e9e pour leur fa\u00e7on de travailler.\r\n<\/p>                            <\/div>\r\n                                                                                                                        <div class=\"feature-card\">\r\n                                <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(242, 103, 74, 1) 0%, rgba(242, 103, 74, 1) 100%); width:50px; height:50px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/messages.svg\" alt=\"Icon Image\"><\/div>                                                                <h5 style=\"color:#010E3A\" class=\"yb-heading h5_heading\">Reliez les messages \u00e0 l\u2019action<\/h5>                                <p class=\"yb-heading p_default_light\">Liez directement les communications aux t\u00e2ches, aux connaissances et \u00e0 la formation afin que les employ\u00e9s passent de la compr\u00e9hension \u00e0 l\u2019action.\r\n<\/p>                            <\/div>\r\n                                                                                                                        <div class=\"feature-card\">\r\n                                <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(242, 103, 74, 1) 0%, rgba(242, 103, 74, 1) 100%); width:50px; height:50px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/target.svg\" alt=\"Icon Image\"><\/div>                                                                <h5 style=\"color:#010E3A\" class=\"yb-heading h5_heading\">Faites le tri dans le bruit<\/h5>                                <p class=\"yb-heading p_default_light\">Donnez \u00e0 chaque employ\u00e9 des informations pertinentes selon son r\u00f4le, son site, sa r\u00e9gion ou sa marque.<\/p>                            <\/div>\r\n                                                                                                                        <div class=\"feature-card\">\r\n                                <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(252, 222, 214, 1) 0%, rgba(253, 233, 228, 1) 100%); width:50px; height:50px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/faster.svg\" alt=\"Icon Image\"><\/div>                                                                <h5 style=\"color:#010E3A\" class=\"yb-heading h5_heading\">Cr\u00e9ez plus, plus vite<\/h5>                                <p class=\"yb-heading p_default_light\">Utilisez l\u2019IA g\u00e9n\u00e9rative, des formats de contenu riches et des sous-titres vid\u00e9o g\u00e9n\u00e9r\u00e9s automatiquement pour produire plus efficacement un contenu accessible et engageant.\r\n<\/p>                            <\/div>\r\n                                                                                                                        <div class=\"feature-card\">\r\n                                <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(253, 233, 228, 1) 0%, rgba(253, 233, 228, 1) 100%); width:50px; height:50px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/community.svg\" alt=\"Icon Image\"><\/div>                                                                <h5 style=\"color:#010E3A\" class=\"yb-heading h5_heading\">Renforcez la communaut\u00e9<\/h5>                                <p class=\"yb-heading p_default_light\">Cr\u00e9ez des espaces s\u00fbrs o\u00f9 les employ\u00e9s peuvent contribuer, valoriser leurs coll\u00e8gues et partager ce qui fonctionne entre \u00e9quipes et sites.<\/p>                            <\/div>\r\n                                                                                                                        <div class=\"feature-card\">\r\n                                <div class=\"yoobic-feature-icon \" style=\"background: linear-gradient(270deg, rgba(253, 233, 228, 1) 0%, rgba(253, 233, 228, 1) 100%); width:50px; height:50px;\"><img decoding=\"async\" src=\"https:\/\/yoobic.com\/wp-content\/uploads\/2026\/09\/improve.svg\" alt=\"Icon Image\"><\/div>                                                                <h5 style=\"color:#010E3A\" class=\"yb-heading h5_heading\">Am\u00e9liorez en continu<\/h5>                                <p class=\"yb-heading p_default_light\">Utilisez les insights d\u2019engagement et d\u2019ex\u00e9cution pour comprendre ce qui fonctionne et am\u00e9liorer votre strat\u00e9gie de communication.<\/p>                            <\/div>\r\n                                                            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/section>\n\n\r\n<section class=\"faq-section \" >\r\n    <div class=\"container\">\r\n    <div class=\"faq-section-wrapper\">\r\n                   \r\n                <h3 style=\"color:#010E3A\" class=\"yb-heading h3_heading\">Foire aux questions<\/h3>          \r\n        \r\n        <div class=\"faq-items\">\r\n           \r\n                            <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Qu\u2019est-ce que la communication interne ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">La communication interne, c\u2019est la mani\u00e8re dont une organisation partage des informations avec ses propres employ\u00e9s, des actualit\u00e9s de l\u2019entreprise et mises \u00e0 jour op\u00e9rationnelles jusqu\u2019aux consignes propres \u00e0 chaque r\u00f4le. Pour les \u00e9quipes sans poste fixe et les \u00e9quipes terrain, cela signifie g\u00e9n\u00e9ralement toucher des personnes sans adresse e-mail professionnelle, sans bureau, et qui n\u2019ont que quelques minutes entre deux shifts pour prendre connaissance d\u2019un message. \r\n<\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Qu\u2019est-ce qu\u2019un logiciel de communication pour les \u00e9quipes terrain ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">Un logiciel de communication pour les \u00e9quipes terrain aide les organisations \u00e0 toucher et \u00e0 mobiliser des employ\u00e9s qui ne passent pas leur journ\u00e9e de travail \u00e0 un bureau. Il offre une approche mobile-first pour partager les actualit\u00e9s de l\u2019entreprise, les mises \u00e0 jour op\u00e9rationnelles et les informations propres \u00e0 chaque r\u00f4le, tout en donnant aux employ\u00e9s des occasions de participer et de se connecter. <\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Comment YOOBIC aide-t-il les \u00e9quipes communication \u00e0 cr\u00e9er du contenu ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">Les \u00e9quipes communication peuvent cr\u00e9er des publications riches avec du texte, des images, des vid\u00e9os, de l\u2019audio, des documents, des sondages, des GIF et du contenu interactif. L\u2019IA g\u00e9n\u00e9rative aide les \u00e9quipes \u00e0 r\u00e9diger, affiner et mettre en forme le contenu, tandis que les sous-titres vid\u00e9o g\u00e9n\u00e9r\u00e9s automatiquement acc\u00e9l\u00e8rent la production et am\u00e9liorent l\u2019accessibilit\u00e9. \r\n<\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Comment YOOBIC soutient-il les communaut\u00e9s terrain ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">YOOBIC Communities offre aux employ\u00e9s des espaces d\u00e9di\u00e9s pour partager des id\u00e9es, poser des questions, valoriser leurs coll\u00e8gues et \u00e9changer des bonnes pratiques. Les communaut\u00e9s peuvent \u00eatre cr\u00e9\u00e9es autour des sites, des r\u00f4les, des centres d\u2019int\u00e9r\u00eat ou des priorit\u00e9s business, avec des contr\u00f4les configurables d\u2019adh\u00e9sion, de publication et de mod\u00e9ration. \r\n<\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Comment YOOBIC garantit-il la s\u00e9curit\u00e9 des communaut\u00e9s d\u2019employ\u00e9s ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">Les \u00e9quipes communication peuvent d\u00e9finir qui peut rejoindre, contribuer et g\u00e9rer chaque communaut\u00e9. Des r\u00e8gles d\u2019approbation et une mod\u00e9ration IA du texte et des images aident les organisations \u00e0 identifier les contenus inappropri\u00e9s et \u00e0 maintenir des espaces s\u00fbrs et gouvern\u00e9s pour la participation des employ\u00e9s. \r\n<\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Les \u00e9quipes r\u00e9gionales et locales peuvent-elles publier leur propre contenu ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">Oui. Les responsables de la communication peuvent autoriser des contributeurs r\u00e9gionaux, fonctionnels et locaux \u00e0 cr\u00e9er ou publier du contenu pour des audiences d\u00e9finies. Les workflows d\u2019approbation, les mod\u00e8les et les contr\u00f4les hi\u00e9rarchiques d\u2019audience aident \u00e0 maintenir la gouvernance de l\u2019entreprise et la coh\u00e9rence de marque.  \r\n<\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Comment mesurer l\u2019efficacit\u00e9 de la communication interne ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">Suivez les vues, la lecture, les accus\u00e9s de lecture, les r\u00e9actions, les commentaires et la p\u00e9n\u00e9tration d\u2019audience pour v\u00e9rifier si un message a atteint son public. Comme les communications, les t\u00e2ches et la formation sont r\u00e9unies sur une seule plateforme, YOOBIC peut aussi indiquer si un message a d\u00e9clench\u00e9 l\u2019action requise ou la fin d\u2019une formation, ce que la plupart des m\u00e9triques de reach ne mesurent pas. \r\n<\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Comment am\u00e9liorer la communication interne pour une main-d\u2019\u0153uvre sans poste fixe ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">Commencez par toucher les personnes l\u00e0 o\u00f9 elles se trouvent d\u00e9j\u00e0, sur mobile plut\u00f4t que dans une bo\u00eete e-mail qu\u2019elles n\u2019ont peut-\u00eatre pas. Ensuite, ciblez par r\u00f4le et par site afin que les employ\u00e9s ne voient que ce qui les concerne, donnez-leur un espace pour r\u00e9pondre plut\u00f4t que seulement recevoir, et reliez le message \u00e0 la t\u00e2che ou \u00e0 la formation demand\u00e9e. <\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                           <div class=\"faq-item\">\r\n                    <div class=\"faq-item-head  \">\r\n                                                        <h4 style=\"color:#010E3A\" class=\"yb-heading h4_heading\">Quelles organisations utilisent YOOBIC pour la communication terrain ?<\/h4>                                            <\/div>\r\n                    <div class=\"faq-item-content\" style=\"display: none;\">\r\n                                                        <p class=\"yb-heading none\">Plus de 350 entreprises utilisent YOOBIC, dont DFS Group, Michaels, GANT, Morrisons et Boots.<\/p>                                            <\/div>\r\n                <\/div>\r\n\r\n                   <\/div>\r\n             <\/div>    \r\n    <\/div>\r\n<\/section>\r\n\r\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Qu\u2019est-ce que la communication interne ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La communication interne, c\u2019est la mani\u00e8re dont une organisation partage des informations avec ses propres employ\u00e9s, des actualit\u00e9s de l\u2019entreprise et mises \u00e0 jour op\u00e9rationnelles jusqu\u2019aux consignes propres \u00e0 chaque r\u00f4le. 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communication \u00e0 une performance terrain renforc\u00e9e<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":33943,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-33912","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logiciel de communication interne pour \u00e9quipes sans poste fixe | YOOBIC<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les responsables de la communication interne touchent les \u00e9quipes sans poste fixe et les \u00e9quipes terrain, cr\u00e9ent une communaut\u00e9 dans chaque site et relient les messages \u00e0 l\u2019action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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