How GANT connect their global community of store associates
With YOOBIC, GANT’s store employees feel empowered with knowledge at their fingertips and are demonstrably more engaged as part of a global digital community.
30%
increase in training course completion
94%
Newsfeed visitors monthly
90%+
VM compliance
GANT is a Swedish fashion retailer with American roots and 245 stores globally.
“By using YOOBIC, we have our store associates in Shanghai giving tips and engaging with our store associates in Paris. We truly believe this creates a sense of belonging and being part of a greater community.”
Maria Klingh, Global Retail Director at GANT
GANT were on the hunt for a new way to empower their store teams to be the best possible ambassadors of their brand. As they rapidly expanded, GANT were looking for a way to foster a strong company culture and ensure a consistently exceptional customer experience in every GANT store globally.
With YOOBIC, GANT’s store employees feel empowered with knowledge at their fingertips and are demonstrably more engaged as part of a global digital community. Corporate and HQ teams have a clear line of sight across their entire store network, allowing them to improve sales conversion and consistently achieve retail excellence.
Challenges
When it came to the experience of their store employees, GANT were experiencing 3 main challenges:
Lack of centralized visibility into store operations: Variation in store processes across regions and restricted visibility over the global store network made it difficult to ensure a consistent customer experience worldwide.
Disconnected store teams: To build a sense of community, store teams needed a way to share knowledge across locations, access company content and interact with each other in an engaging way.
Low adoption of training courses: GANT needed training that was empowering, accessible and aligned with their motto: “Never Stop Learning”. But the tool they used was failing to engage employees with learning content.
“YOOBIC is very user-friendly and really reminds store teams of social media, which they’re very accustomed to navigating. So questions around where to find information, how to navigate around the tool and all of those types of support questions have almost disappeared.”
Maria Klingh, Global Retail Director at GANT
The YOOBIC Solution
With YOOBIC, GANT centralized all information sharing between stores, regional teams and HQ, established a global digital community of employees and embedded learning into their store teams’ working day.
- Connecting a global community: The YOOBIC app gives every employee the opportunity to share their knowledge and connect across borders via the newsfeed and comments sections which are automatically translated into the user’s native language.
- Engaging employees with continuous learning
opportunities: Training content is now delivered in fun and engaging microlearning courses that are accessible to employees in the flow of work. - Driving operational excellence through real-time visibility: YOOBIC provides a standardized way to communicate with stores and capture store data on a worldwide scale. Consistent two-way communication with stores in every location and access to real-time store data enables the whole organization to be more agile and maximizes compliance.
Results
- 30% increase in training course completion compared to the previous platform
- Increased employee engagement score
- 90% of retail employees use YOOBIC on a weekly basis
- Exceeded target of 14% conversion rate across the store network