Blog

YOOBIC will be at VivaTechnology 2017 in Paris

Thursday, 18th May, 2017

We are very pleased to announce that we have been selected by Carrefour Group to be part of their Food & Retail Lab at VivaTechnology 2017, which will take place in Paris from June 15th to June 17th in Porte...

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What happened at the NRF’s Show 2017?

Thursday, 19th January, 2017

Retail’s Big Show, the NRF’s annual meeting about retail, took place in New-York during the last 3 days. The event brought together around 35,000 attendees, and below are the things that stood out us the most: Carrefour and in-store digitalization...

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5 reasons why the physical store is not dead

Monday, 16th January, 2017

Even if statistics announced a 17% growth for e-commerce in 2016 against only 2.8% for retail stores, we are far from the inevitable disappearance of physical stores some people tend to predict. Here are 5 reasons why this prediction is...

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Etam chose Yoobic to ensure enhanced in-store execution

Thursday, 5th January, 2017

Stores’ digital transformation is not only about digitizing customer experience but also processes and internal tools. Emmanuel Locati, International Retail Director at Etam, one of France’s leading clothing companies with 550 stores across Europe, explained in an interview to LSA...

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From clicks to bricks: why is online-offline synergy so essential?

Wednesday, 19th October, 2016

Omnipresent e-commerce? Deserted shops? We are far from it. In fact, 90% of all purchases are still made in-store and a majority of consumers resort to web-to-store. Did you say web-to-store? Web-to-store describes the behavior of Internet users who look...

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