How Lagardère Travel Retail improves communications, and saves time with YOOBIC
Lagardère Travel Retail uses YOOBIC to improve team communication and simplify daily execution tasks, freeing their frontline teams to focus on what matters most: delivering high quality in-store excellence, driving stronger business performance.
1 hr
saved per day, per user, on daily tasks
17+
countries scaled, from 1 pilot
10,000+
active users
Lagardère Travel Retail is a leading global operator specialized in retail and food services for travellers, operating over 5,000 stores across airports, railway stations, and other concessions in 51 countries.
“On average, one hour per day is saved on daily tasks with YOOBIC. For us, it’s a key tool. Not just for engaging people, but for execution, tracking, and improving operational performance.”
Pauline Fradin, VP of Store Solutions & Quality at Lagardère Travel Retail
The Lagardère Travel Retail story
Lagardère Travel Retail operates in more than 50 countries, with stores across airports, train stations, and travel hubs. Each market has its own languages, regulations, customer expectations, and product ranges. No two are the same.
That scale creates a clear challenge. How do you deliver consistent execution when every store operates in a different context? Before YOOBIC, store teams relied on fragmented tools and manual processes to manage tasks, communication, and issue reporting. Daily routines like price changes and checklist execution required unnecessary admin. This was slowing teams down, and making coordination within countries more difficult.
The result: lost time, uneven execution, and limited visibility at scale. At country level, teams were lacking the modern, user-friendly tools they needed to communicate and engage with the field.
Communication still relied on printed materials and shared files. YOOBIC gave teams a modern, user-friendly tool. One that resonates especially well with younger staff. They also needed to create a shared information hub, with a real impact on team spirit and sense of belonging.
Selecting YOOBIC
Lagardère Travel Retail originally brought in YOOBIC to improve communication between local HQ and frontline teams. But this quickly became the foundation for something much bigger:
A single platform that manages execution across countries, while still adapting to local needs.
YOOBIC is ha flexible, modular approach, and strong global presence.
Today, YOOBIC has become the go-to tool for duty free retail execution across 17+ countries, replacing outdated communication channels and connecting teams across the globe.
How they did it
1) Simplify execution across every store, in every country
Bringing tasks, checklists, and updates into one mobile-first platform. No matter the language or location, teams know exactly what to do and when.
2) Reduce admin, and give time back to the floor
Routine activities are digitised and structured. Teams spend less time on admin and more time on the floor, driving sales.
3) Connect local teams with real-time visibility
Global HQ and in-country teams communicate directly with stores. And frontline teams can now raise issues instantly. Faster feedback. Faster resolution.
4) Standardize what matters, and adapt what doesn’t
Consistent execution across stores, while allowing flexibility for local differences in products, formats, and operations.
The YOOBIC effect
- 1 hour saved per user, per day on execution tasks, giving frontline teams more time on the sales floor
- Faster, more consistent communication between HQ, country teams, and store teams
- Unified access to information across local HQ and stores, improving clarity and increasing the sense of belonging
- A scalable model for consistent, performance-driven execution across global operations