DFS Group unifies four brands, improves communication, and drives execution with YOOBIC
DFS Group is using YOOBIC to bring nearly 5,000 colleagues across four brands into one digital workspace. This has dramatically improved engagement, simplified communication, and driven more consistent execution across their 212 locations.
5x
increase in frontline response rates, in one week
200+
tools and content sources consolidated into one platform
97%
task compliance
94%
team engagement
DFS Group is a UK-based retail group, with ~5,000 YOOBIC users across 212 locations and four brands
“If we give colleagues one place to get what they need, they spend less time searching, and more time on the shop floor with customers. This has improved the customer experience and ultimately driven better sales performance.”
Jenny Wood, Head of Internal Communications, DFS Group
The DFS Group story
DFS Group supports around 4,700 colleagues across DFS, Sofology, The Sofa Delivery Company, manufacturing, logistics, repair teams, and group support functions. Before YOOBIC, communications were fragmented across multiple platforms, inboxes, and shared drives. Different brands received different messages, at different times, through different channels.
That made simple things harder than they needed to be. Colleagues had to search across systems to find the right update, document, or process. Content was duplicated. Communication was inconsistent, and with each brand working in its own channel, it was harder to build alignment across the wider Group.
Root causes identified:
- Communication was spread across separate brands
- Files and processes lived in multiple shared drives
- There was no single source of truth across the business
- Siloed systems made collaboration and cultural alignment very difficult
Selecting YOOBIC
When Workplace by Meta was set to retire, DFS Group used the moment to rethink its entire communication model.
Rather than replace one tool with another, the team wanted one mobile-first hub for communication, knowledge, community, and tasks. YOOBIC stood out because it could bring those needs together in one place.DFS Group and YOOBIC worked closely together, launching its customer platform – The Hub. This has connected colleagues across four brands through one shared digital workspace. YOOBIC consolidated more than 200 overlapping tools and content sources into a single platform..
Jenny Wood talks through the rollout, the challenges, and what other retailers can take from it.
How they did it
1) Launch one digital experience
The Hub brought communication, documents, tools, and task management into one place for colleagues across the Group.
2) Roll out with culture in mind
DFS launched The Hub with a creative internal campaign, local champions, leadership visibility, and site-level excitement to drive adoption from day one.
3) Make communication more targeted, and consistent
Audience segmentation helped each colleague see what mattered to them, while giving the business one clear version of the truth.
4) Turn manual processes into trackable tasks
YOOBIC task management replaced fragmented workflows and improved execution. In the DFS brand, task compliance reached 97%.
The YOOBIC effect
YOOBIC has given DFS one place to communicate, execute, and connect as a Group. Colleagues spend less time searching for information and more time focused on customers, operations, and each other.
Results
- Engagement nearly doubled (35% → 67%) within weeks of launch
- 97% task compliance, driving consistent execution across stores
- 94% retail team engagement, the most active group in the business
- 5x increase in frontline response rates (90 → 500+ in one week)
- One platform replacing 200+ tools and content sources across the business