Benchmark Report

Retail in the Face of an Entirely New Workforce Model

See what separates retail Winners from the rest in workforce technology, talent retention, and store execution.

Key findings

  • 85% of retailers say younger employees feel they have better opportunities elsewhere, and 79% say it’s difficult for young people to envision a career in retail.
  • 72% of retail Winners strongly agree they use consumer-grade technology to maximize employee productivity and engagement, versus 26% of Others.
  • 79% of retail Winners rate mobile devices serving as point of sale a high-value customer-facing technology, versus 46% of Others.

Summary

Post-pandemic retail faces a labor crisis: stores are understaffed and struggle to attract and retain talent, especially younger workers who see better opportunities elsewhere. At the same time, new omni-channel shopping behaviors add in-store complexity, pressuring retailers to raise productivity while cutting labor costs.

This benchmark report, authored by Retail Systems Research (RSR) and sponsored by YOOBIC, examines how top performers respond. It draws on an online survey conducted in Spring 2023 with 101 qualified retail respondents, comparing Retail Winners against Average and lower performers across challenges, inhibitors, and technology investments.

What you’ll learn

  • How top performers tackle retail's most complex workforce challenges
  • How new customer expectations are reshaping in-store processes
  • Which technologies retail Winners invest in to maximize employee productivity and engagement