Make every message land

Q: What is internal communication?

Internal communication is how an organization shares information with its own employees, from company news and operational updates to role-specific instructions. For deskless and frontline teams it usually means reaching people who have no company email address, no desk, and only minutes between shifts to take something in.

Q: What is frontline communications software?

Frontline communications software helps organizations reach and engage employees who do not spend their working day at a desk. It provides a mobile-first way to share company news, operational updates, and role-specific information while giving employees opportunities to participate and connect.

Q: How does YOOBIC help communications teams create content?

Communications teams can create rich posts using text, images, video, audio, documents, polls, GIFs, and interactive content. Generative AI helps teams draft, refine, and format content, while automatically generated video subtitles make content faster to produce and more accessible.

Q: How does YOOBIC support frontline communities?

YOOBIC Communities give employees dedicated spaces to share ideas, ask questions, recognize colleagues, and exchange best practices. Communities can be created around locations, roles, interests, or business priorities, with configurable membership, publishing and moderation controls.

Q: How does YOOBIC keep employee communities safe?

Communications teams can define who can join, contribute to and manage each community. Approval rules and AI moderation for text and images help organizations identify inappropriate content and maintain safe, governed spaces for employee participation.

Q: Can regional and local teams publish their own content?

Yes. Communications leaders can give regional, functional and local contributors permission to create or publish content for defined audiences. Approval workflows, templates and hierarchical audience controls help maintain enterprise governance and brand consistency.

Q: How do you measure internal communication effectiveness?

Track views, readership, read receipts, reactions, comments, and audience penetration to see whether a message reached its audience. Because communications, tasks, and learning sit in one platform, YOOBIC can also show whether a message led to the required action or learning completion, which is the measure most reach metrics miss.

Q: How can you improve internal communication for a deskless workforce?

Start by reaching people where they already are, on a mobile device rather than an email inbox they may not have. Then target by role and location so employees see only what applies to them, give them somewhere to respond rather than only receive, and connect the message to the task or training it is asking for.

Q: Which organizations use YOOBIC for frontline communications?

More than 350 businesses use YOOBIC, including DFS Group, Michaels, GANT, Morrisons, and Boots.

Engage your frontline community and connect teams across every location—all from one place.

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Increase in frontline response rates at DFS Group

94%

Retail team engagement at DFS Group

35% → 67%

Overall engagement within weeks of launch at DFS Group

200+

Tools and content sources consolidated at DFS Group

Internal communication overload is making it harder to inform and connect frontline teams

When content is difficult to create, communication is published in silos, and employees have nowhere to participate, important messages get lost.

Competing messages

Corporate, regional, and local teams publish independently, creating duplication, clashes, and communication peaks.

Content bottlenecks

Creating, translating, and adapting content for different formats and audiences takes too much time.

Disconnected teams

One-way communication gives frontline employees little opportunity to contribute, share ideas or feel part of the wider organization.

Shallow insights

Views and reactions show whether content was seen, but not whether employees understood it or took action.

From better communication to stronger frontline performance

Create content that captures attention

Use generative AI to draft and refine copy, format content, and generate video subtitles. Bring messages to life with images, video, audio, documents, polls, GIFs, and interactive formats—without slowing down production.

Give every team relevant information

Plan corporate, regional, and local communications through a shared editorial calendar. Target content by role, location, region, or brand so employees can quickly see what matters to them. Permissions, approval workflows, and audience controls give local teams room to communicate while maintaining consistency across the business.

Build a community people want to join

Give frontline employees dedicated spaces to share ideas, ask questions, celebrate success, and learn from their peers. Create communities around locations, roles, interests or business priorities. Configurable participation rules and AI moderation for text and images help keep conversations relevant, inclusive and safe.

Understand what drives engagement and action

Track views, readership, acknowledgments, reactions, comments, and audience penetration. See when different audiences are most likely to engage, and use these insights to improve content, targeting, and timing.