The Digital Workplace: Retail Survey Findings
Retailers adopting digital workplace technology report higher sales conversion, lower costs and better frontline engagement.
Key findings
- 82% of respondents whose organizations adopted digital workplace applications reported improved sales conversion after introducing the technology.
- 79% of respondents whose organizations adopted digital workplace applications say they reduced operational costs.
- 60% of respondents plan to invest more in digital workplace applications over the next 12 to 18 months than in prior years.
Summary
Retailers face a perfect storm: labor shortages, rising labor costs and high turnover. An estimated 721,000 US retail workers quit in August 2021, and 70% of respondents call high turnover and staffing shortages moderately or very challenging. Meanwhile stores are absorbing new roles like online fulfillment, forcing retailers to do more with fewer people.
This report, authored by Coresight Research and sponsored by YOOBIC, is based on a September 2021 survey of 165 retail and restaurant decision-makers across the US, UK and Canada. All respondents operated 100+ locations, reported $100 million or more in annual revenue, and held senior management roles across six retail verticals.
What you’ll learn
- The frontline challenges retailers rank as their most pressing, from turnover to rising workloads.
- Where retailers are planning to invest in digital workplace technology, with a breakdown by country.
- The business outcomes early adopters report, plus best practices for improving employee productivity and engagement.
