Report
2024 Retail Trends Report
Four trends reshaping retail through 2025, from AI on the frontline to winning Gen Alpha’s loyalty.
Key findings
- Retailers leveraging AI experienced 2.3 times sales growth and 2.5 times profit growth compared to their peers.
- 75% of retailers plan to equip their frontline workers with mobile devices and wearables by 2025, according to IDC.
- By 2029, experts estimate Gen Alpha’s economic footprint will reach $5.4 trillion, almost as much as Millennials and Gen Z combined.
Summary
Retail is emerging from a global pandemic amid supply chain disruptions, inflation, and labor pressures. Retailers must optimize operations and cut costs while navigating rapid AI adoption, unstructured data, escalating organized retail crime, and the growing influence of Generation Alpha.
This report examines four trends shaping retail in 2024 and beyond: de-siloing data, using AI to empower frontline workers, addressing the deeper causes of organized retail crime, and building loyalty with Gen Alpha. It draws on findings from IDC, Retail Systems Research, Boston Consulting Group, and ECR Retail Loss advisor Adrian Beck.
What you’ll learn
- How retailers are de-siloing data to unlock AI's full potential across the value chain.
- How AI can enhance the frontline working experience rather than replace workers.
- How to strengthen asset protection and start building loyalty with Generation Alpha.
