The PureGym story

PureGym operates over 700 gyms globally, serving 2.4 million members in a high-volume, no-
contract model.

In this environment, performance is driven by what happens on the gym floor. Every interaction
matters, and every hour spent away from members is a missed opportunity. As the business scaled across markets, operational friction started to impact that balance.

Root causes identified by the operations team:

• A notable amount of time spent on admin and manual processes
• Reliance on email and escalation of everyday questions
• Inconsistencies in communication across locations and markets
• Limited access to operational knowledge in the moment

For a lean business, this wasn’t just risking inefficiency, it was reducing the time teams could be spending on delivering a great member experience, and supporting revenue-driving activities.

Selecting YOOBIC

In 2022, In 2022, PureGym partnered with YOOBIC to create a single, mobile-first environment for frontline execution. By bringing together tasks, communication, and knowledge into one platform, PureGym set out to:

• Simplify daily operations
• Standardize execution across markets
• Improve access to information
• Reduce time spent on admin

But the bigger goal was clear:

Create more time and capacity for teams to focus on members.

How they did it

1) Reduce admin and free up frontline time

YOOBIC streamlined task management, audits, and reporting into structured digital workflows.

Manual processes were eliminated. Audits that once took hours could now be completed remotely in minutes.

Result: 26,000+ hours saved annually, with a 58% reduction in internal email traffic.

2) Build a more connected frontline community

PureGym used YOOBIC’s newsfeed and communities to improve communication across locations.

• Teams receive clear, structured communication
• Best practices are shared across sites
• Everyone stays aligned on priorities

This created a more connected, engaged frontline.

3) Drive consistent execution at scale

With clear task structures and real-time visibility

• Teams know exactly what needs to be done
• Managers can track performance across locations
• Standards are executed consistently across markets

Result: task completion rates above 92%, averaging over 95%

Consistency at this level directly supports member experience, and protects revenue across a multi-site operation.

4) Remote friction with AI-powered knowledge access

YOOBIC changed the way that team members operate day-to-day, and transformed working
efficiencies.

By reducing admin, improving communication, and removing friction in access to knowledge,

PureGym created more capacity where it matters most: on the gym floor.
Teams now spend less time managing work, and more time:

• Supporting members
• Delivering classes
• Driving in-club engagement

In a high frequency, no-contract model, those moments directly influence customer retention, experience, and overall business performance.