Ebook
The Complete Guide to Effective Retail Store Communications
The best practices, common pitfalls, and real retailer examples for connecting HQ with frontline store teams.
Key findings
- 34% of frontline employees feel disconnected from HQ, according to YOOBIC’s 2021 Frontline Employee Workplace Survey.
- The average employee spends over 25% of their working day searching for the information they need to do their job.
- 76% of frontline teams say they would feel more connected if they could use a mobile app for workplace communications.
Summary
COVID accelerated business digitization, but many retailers still lag on frontline communication, leaving store teams disconnected from HQ. Weak, non-user-friendly communication tools undermine productivity, engagement, retention, and the customer experience, and the cost of getting it wrong shows up across the entire store network.
This ebook explains why mobile-first store communications matter and how to consolidate them into one engaging platform. It draws on YOOBIC’s 2021 Frontline Employee Workplace Survey, a Deloitte data source, and customer examples from Adore Me, GANT, Roots, and Johnston & Murphy.
What you’ll learn
- How effective store communications contribute to retail success and where retailers most often get it wrong.
- The measurable impact of poor communication on engagement, error rates, and retention.
- Six best practices to improve retail communications, with examples from real retailers and a starting point for implementation.
