The New Retail Standard
Why future-proof retailers put the frontline employee experience at the core of their omnichannel strategy.
Key findings
- The most successful retailers place the store at the core of their omnichannel strategy, not on its periphery.
- Frontline teams are increasingly viewed as knowledge workers whose experience directly shapes customer experience.
- Retailers committed to the operational status quo risk irrelevance as consumer and employee expectations shift.
Summary
Economic uncertainty, inflation, shifting shopper habits, and evolving employee expectations have reshaped retail and hospitality after the pandemic. Some leaders are adapting to this complex new consumer paradigm; others remain locked into the status quo and risk becoming irrelevant.
This webinar examines the change management factors that separate the most successful retailers, and why an omnichannel strategy must center the frontline employee experience. Featuring Forrester VP and Principal Analyst Sucharita Kodali, retail podcast host Ron Thurston, and former DFS and Macy’s senior executive Daniel Binder, hosted by YOOBIC’s Estee Woods.
What you’ll learn
- Strategies for future-proofing your frontline operations.
- How employee experience improves customer experience amid changing consumer habits.
- Why leading retailers place the store at the core of their omnichannel strategy and treat frontline teams as knowledge workers.
