Webinar

How to Empower your Store Associates to Become Best Sellers

Bob Phibbs of the Retail Doctor shares his method for turning store associates into your most profitable sellers.

Key findings

  • Lower store footfall and higher labor costs mean retailers must convert more of every customer interaction to protect sales.
  • Store associates equipped with the right product knowledge meet rising customer expectations and close more sales.
  • Motivation and retention across sales teams directly affect a store’s ability to convert returning shoppers.

Summary

With lower footfall in stores and higher labor costs, retailers must make the most of every customer interaction to drive conversions and sales. Sales teams returning to the floor are not always equipped to engage and convert the shoppers coming back into stores.

This on-demand webinar features Bob Phibbs, CEO of the Retail Doctor and a world-leading expert on brick-and-mortar retail, in conversation with Gary Dietz, Product Marketing Manager at YOOBIC. Phibbs shares his proven method for transforming stores into profitable operations through better-equipped, better-motivated associates.

What you’ll learn

  • How to equip sales associates with the knowledge needed to meet customer expectations.
  • How to foster motivation and retention across your sales teams.
  • Best selling tactics that drive a great customer experience and increase sales.