How Mattress Firm turned automation into an execution engine across stores
Mattress Firm needed a better way to deliver clear, store-specific direction at scale. With thousands of locations and a fast-moving retail environment, existing processes were slowing teams down instead of enabling execution.
128k
hours saved annually
100%
task completion rate
+700
bps audit improvement
Mattress Firm is America’s leading mattress retailer since 1986, with 6.5K+ YOOBIC users across 2.4K stores
“When we started to think about who is best in class, it all pointed to YOOBIC. And, you know, there’s a lot of contenders in that space.”
Steve Zawlocki, Vice President IT – Retail, Supply Chain, CRM, Customer Care at Mattress Firm
After partnering with YOOBIC, Mattress Firm transformed how information flows from corporate to stores. Today, frontline teams receive personalized, actionable tasks directly in their daily workflow—driving faster execution, higher engagement, and measurable performance gains.
Challenges
Frontline teams are at the core of Mattress Firm’s success, but outdated processes were holding them back from operating efficiently at scale.
Store managers were starting their day digging through large spreadsheets to figure out what applied to their location. This process was time-consuming, error-prone, and pulled them away from the sales floor.
At the same time, corporate teams relied on Word documents and Excel mail merges to distribute information across thousands of stores. While intended to personalize communication, the process created more friction than clarity.
Key challenges included:
- Up to 90 minutes spent compiling and sending communications
- Systems freezing under large mail merges
- No clear accountability for task execution in stores
The YOOBIC solution
With YOOBIC, Mattress Firm built a centralized platform—“Mission Control”—to unify communication and execution across the business.
Corporate teams can now upload a simple data file into YOOBIC, which automatically generates personalized, store-specific tasks for each location. Instead of searching for information, store teams receive exactly what they need to act on, directly in their workflow.
The platform also enabled:
Automated tasking
Data is transformed into clear, actionable missions with no manual effort required
Peak season agility
Bulk task assignment, onboarding workflows, and real-time communication keep large seasonal teams aligned
IT and operations alignment
A no-code environment allows operations teams to build and launch new initiatives without relying on IT queues
By consolidating seven separate tools into one platform, Mattress Firm created a single source of truth for execution across the organization.
Supporting proof / deeper explanation
Instead of static emails, communication is now embedded into execution. Managers no longer need to interpret reports—they simply act on clearly assigned tasks.
What used to take 90 minutes now takes as little as 10–20 minutes, with a “drop and go” workflow that removes manual effort entirely.ence with new cutting edge technology.
“It takes what used to be 90 minutes… and turns it into a process where we drop a file and walk away.”
Robyn Martin, Senior Director of Store Operations at Mattress Firm
Results
- 128,000 hours saved annually, with administrative work reduced from 90 minutes to just 10–20 minutes per task cycle
- 100% task completion rate on over 960,000 tasks completed with consistent execution across stores
- +700 basis point increase in audit scores, with improved compliance and operational consistency in just two quarters
- 80% weekly user adoption driven by intuitive workflows and frontline involvement
- Behavioral performance improvements with real-time visibility into metrics drives immediate action and sustained results