How to Increase Retail Sales: A Guide to In-Store Conversion Rate
Convert more of the shoppers who walk in by improving three areas of the store experience.
Key findings
- 96% of shoppers surveyed globally leave a store empty-handed.
- 71% of shoppers want to leave stores with a purchase in hand.
- YOOBIC’s In-Store Conversion Optimization platform has increased retailers’ conversion rates by up to 22%.
Summary
Store traffic is declining every year, and physical stores are failing to convert the shoppers who do visit. While conversion-boosting technology is abundant online, brick-and-mortar retailers have had few equivalent tools to protect revenue as foot traffic falls.
This YOOBIC ebook shows how retailers can offset declining traffic by raising in-store conversion across three areas: store look and feel, promotions, and sales associate performance. It draws on external studies from Salesforce and Publicis.Sapient, iVend, Oracle, and Incisiv BRP-Windstream, plus academic research.
What you’ll learn
- Which three areas of the store experience influence buying behaviour, according to studies.
- Why each of these areas turns shoppers into buyers.
- How retailers can improve each area across their store network to increase conversion rates and grow sales.