How UNTUCKit scaled a high-touch selling culture across 105 stores with YOOBIC
UNTUCKit deployed YOOBIC across 105 stores to unify execution, coaching, training, and performance — transforming store visits and turning clienteling into a core revenue driver.
+15%
lift in Units Per Transaction
76%
weekly active user rate
85%+
brand compliance rate across US, UK & Canada
100%
mission completion rate
UNTUCKit is a leading men’s fashion retailer, with 626 YOOBIC users across 105 stores nationwide
“Before YOOBIC, store visits were honestly just checklists. Now they’re focused on behaviors, coaching and building the wardrobe — and that’s what helped move our UPT.”
Michael A. Saldaña, Senior Retail Operations Manager at UNTUCKit
The UNTUCKit Story
UNTUCKit’s ambition was clear: evolve from a shirt brand into a full-on outfitter by driving wardrobe-based selling and increasing Units Per Transaction. But execution was inconsistent across stores. Store visits had become 4-to-6-hour administrative exercises, daily sales context was buried in emails and texts, and training was treated as a one-off event rather than a continuous skill-building process. With no single platform connecting coaching, operations, and learning, performance varied widely — and the brand’s high-touch selling model wasn’t scaling.
Selecting YOOBIC
In 2021, UNTUCKit deployed YOOBIC to 626 users across 105 stores, connecting execution, coaching, training, and performance into a single workflow.
The impact was immediate: a platform intuitive enough for daily use on the floor, giving market managers real visibility into store behaviors and enabling a culture of continuous development rather than periodic check-ins.
“We rely on YOOBIC daily to stay aligned with our goals, efficiently complete tasks, and expedite learning processes, ultimately enabling us to deliver the highest level of service to our customers.”
Amila Pezer, Director of Learning & Development at UNTUCKit
1) The “Fail-Possible” Clienteling Certification
UNTUCKit replaced generic training with a rigorous, role-based clienteling certification. Leaders must demonstrate real customer outreach in live scenarios — some fail on the first attempt. Passing is now a requirement for promotion to store manager, paired with a 90-day Succession Plan to build the pipeline.
2) Transforming Store Visits
Store visits were redesigned from 4-to-6-hour operational audits into focused 1-hour coaching sessions. The shift moved attention away from fixtures and admin, and entirely onto talent, sales behaviors, and clienteling.
3) Actionable Daily KPI Tracking
Static reporting was replaced with interactive end-of-day “chat in” missions. Store teams track UPT, ATV, and conversion daily — adding qualitative context to explain the story behind the numbers.
4) A Culture of Recognition
UNTUCKit launched “Celebrate It” — a dedicated YOOBIC community for sharing sales wins, standout customer moments, and visual merchandising successes, making high performance visible across the entire organization.
The YOOBIC Effect
YOOBIC gave UNTUCKit the infrastructure to scale a high-touch selling culture across every store. Certified leaders drive more clienteling, market managers spend more time coaching on the floor, and daily KPI tracking keeps every team aligned on what moves the business forward.
With training, operations, and performance connected in one place, UNTUCKit has built a repeatable model for retail excellence — one that’s showing up directly in revenue.
Results
- +15% lift in UPT — growing from 2.0 to 2.3 units per transaction
- Clienteling revenue nearly doubled, growing from 5% to 9% of total revenue
- 48% of certified stores improved conversion; 46% improved UPT
- Market managers now spend 4 days a week in stores instead of 3
- 85%+ brand compliance maintained across US, UK & Canada
- 76% weekly active user rate and 100% mission completion rate
- 83% of store managers and 36% of assistant managers certified
