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YOOBIC Blog Author Info

Raisa Ahmed

Content Manager at YOOBIC

Biography:

Raisa Ahmed is a Content Manager at YOOBIC with five years of experience in B2B SaaS content roles. She writes about retail operations, frontline execution, and store performance, working closely with product, sales, and customers to turn real operational challenges into clear, practical content. Before YOOBIC, she led social strategy and tone of voice work at other SaaS companies across global teams. She holds two first class degrees in creative writing, a background that shapes her approach to making complex topics accessible, structured, and easy to act on.

Recent posts from the author

The retail execution gap: how store-level mistakes can cost retailers $10M–$40M a year

Retail task management: The complete guide to driving store execution and performance

How Lagardère Travel Retail is scaling frontline execution across 20 countries

How UNTUCKit turned training into a sales driver

How Vans simplified store execution ahead of peak season

From clipboards to consistency: How Pilot Company modernized frontline work at scale

From Insight to Action: How AI Is Already Changing Retail Execution

The retail execution gap: why information overload is killing store performance

The leadership paradox: expected to know, afraid to ask

PureGym’s approach to AI-powered frontline support

How Longchamp uses AI to scale luxury retail training and execution

How DFS unified communications and boosted engagement with The Hub

The overlooked steps to growing teams in retail, according to Adam Lukoskie, Executive Director of the NRF Foundation

How retail leaders stay ahead in a rapidly shifting market: Lessons from Binny’s and UNTUCKit

How Morrisons, DFS & Retail Economics are redefining resilience in retail

The 9 Steps of accountability every retail leader should know

AI in retail 101: a store operations guide

A smarter way to run stores: what David Jones and Strand are doing differently

Innovation that works: how agile retailers turn pressure into performance

Why retail CIOs need to prioritize retail operations in their AI strategy

Empowering Frontline Teams for Peak Season Success