YOOBIC Blog Author Info

Raisa Ahmed

Content Manager at YOOBIC

Biography:

Raisa Ahmed is a Content Manager at YOOBIC with five years of experience in B2B SaaS content roles. She writes about retail operations, frontline execution, and store performance, working closely with product, sales, and customers to turn real operational challenges into clear, practical content. Before YOOBIC, she led social strategy and tone of voice work at other SaaS companies across global teams. She holds two first class degrees in creative writing, a background that shapes her approach to making complex topics accessible, structured, and easy to act on.

Recent posts from the author

Store visits are a revenue lever. Here’s the data to prove it.

How to improve retail employee retention in a competitive market

Top 10 retail operations software for frontline teams (2026)

The complete guide to retail store walks in 2026

How Morrisons built the foundation for intelligent store execution (RTS 2026)

The complete guide to retail store visits and audits: measurement, verification, and operational control

How is AI improving store performance? What YOOBIC demonstrated at RTS 2026

Why multi-brand retail is harder than it looks — and what to do about it

From productivity to performance: why YOOBIC V15 is reframing the frontline

How retail task management software saves retailers time and money

How retail task management software improves the in-store customer experience

What to look for when choosing retail task management software

Retail task management software: How it transforms store visits and audit efficiency

How to improve retail compliance with task management software

Retail task management for store associates: how to improve store execution

How store managers use retail task management software

How did Mattress Firm turn automation into an execution advantage?

Task management guide

Retail task management: The complete guide to driving store execution and performance

How Lagardère Travel Retail is scaling frontline execution across 20 countries

Untuckit Store

How UNTUCKit turned training into a sales driver

Vans store team

How Vans simplified store execution ahead of peak season

From clipboards to consistency: How Pilot Company modernized frontline work at scale

Retail store team

From insight to action: How AI Is already changing retail execution

The retail execution gap: why information overload is killing store performance

The leadership paradox: expected to know, afraid to ask

PureGym’s approach to AI-powered frontline support

How Longchamp uses AI to scale luxury retail training and execution

Retail Excellence Forum London

How DFS unified communications and boosted engagement with The Hub

The overlooked steps to growing teams in retail, according to Adam Lukoskie, Executive Director of the NRF Foundation

How retail leaders stay ahead in a rapidly shifting market: Lessons from Binny’s and UNTUCKit

How Morrisons, DFS & Retail Economics are redefining resilience in retail

The 9 Steps of accountability every retail leader should know

AI in retail 101: a store operations guide

A smarter way to run stores: what David Jones and Strand are doing differently

Innovation that works: how agile retailers turn pressure into performance

The future of merchandising with AI: From instinct to intelligence

Why retail CIOs need to prioritize retail operations in their AI strategy

Empowering Frontline Teams for Peak Season Success

Retail training guide: how to build an effective program

Retail communication: the guide to internal comms for retailers

5 common problems with retail store visits — and how to fix them